‘Hell’ sells well

E! Entertainment TV format goes to Euro webs

Comcast Intl. Media Group has sold format rights for E! Entertainment Television’s hit series “Reality Hell” to Italy’s Mediaset, France’s Banijay Entertainment, Sweden’s Fremantle Sverige and Denmark’s Blu Entertainment.

“CIMG’s format sales division is rapidly growing as we successfully adapt many of our key titles in territories around the globe,” said Jene Elzie, CIMG VP of international sales and strategic planning.

In “Reality Hell,” everyone on the show is an actor trying to see just how far they can push one unsuspecting person who thinks they will be appearing on a true reality show.

“Reality Hell” debuted to U.S. auds on Aug. 9.

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