HONG KONG — Producer, critic, curator and scribe Roger Garcia has been named as the exec director of the Hong Kong Intl. Film Festival Society.

The multihyphenate will handle the group’s three main events — the Hong Kong Intl. Film Festival, Asian Film Awards and the Hong Kong-Asia Film Financing Forum.

The Hong Kong-born Garcia’s cinema pedigree in his home town is impeccable. He was director of the HKIFF soon after it began in the late 1970s when he consolidated its programming of contemporary and classic Hong Kong cinema and developed its bi-lingual publications that helped introduce Hong Kong cinema to the world.

Garcia also pioneered the HKIFF’s specific focus on Asian cinema that became a model for many subsequent fests. He has been a HKIFF and AFA jury member, an adviser to Hong Kong-Asia Film Financing Forum and a HKIFF program consultant.

“My film career basically began with the HKIFF,” Garcia said in a statement. “It was the first international film festival in Asia and over the years its programs of discovery and revelation have had much to do with the acceptance of Asian and Hong Kong cinema around the world. I have much affection and personal connection to the festival and it’s an honor to come on board again, and help to steer it to new horizons.”

As a producer, Garcia has worked on both studio pictures and indie films, while as a critic, the Hong Kong-born Garcia’s work has appeared in Variety, as well as in Asiaweek, Cahiers du Cinema, Far East Economic Review and Film Comment.

He has also lectured at Stanford University and University of California, Berkeley on Asian cinema and was the first Director of the Filmmakers’ Development Lab (FDL) for the Korean Film Council (KOFIC) from 2005-2008.

“He (Garcia) brings a deep understanding of the HKIFF brand and culture, the needs of the changing film economy and is the ideal successor to continue the recognition and growth of Asia’s leading film events,” said Wilfred Wong, chairman of HKIFFS, to whom Garcia will report.