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Fremantle widens search for formats

'Look Who's Cooking' came from Romania

The U.S. and U.K. look set to lose their traditional domination of the global formats biz, according to the head of Fremantle Media, one of the world’s biggest sellers of TV formats.

“It is a bit too early to say if it’s a trend but increasingly we are seeing successful formats being created in territories not normally associated with this kind of programming,” said Fremantle Media CEO Tony Cohen.

The topper was speaking as the host of the firm’s market breakfast at Mip TV, which bowed Monday.

He added, “Lately we’ve seen successful formats coming out of Japan with ‘Hole in the Wall,’ France with ‘Take Me Out,’ and even Romania with ‘Look Who’s Cooking.'”

“Look Who’s Cooking” pits five contestants against each other as they turn their hands to running a catering business in a format designed to be stripped across the week. Show was invented by Romanian shingle Paprika and is a hit for local web Prima TV.

Other programs announced by Fremantle Media as part of its slate included TV Land’s “She’s Got the Look,” in which women over 35 take to the catwalk, and the latest vehicle for Brit comedy duo Ant and Dec, family gameshow “Push the Button,” a hit for ITV1 in the U.K. Fremantle is also preparing yet another Jamie Oliver skein, “Jamie’s 20 Minute Meals,” originally an iPhone app.

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