There are probably few folks more excited about tonight’s launch of “The Good Guys” than the men on Fox’s marketing team.
That’s when they’ll finally be able to shave the moustaches many of them have been growing for well over a month. Remember the “strike beards” Conan O’Brien and David Letterman grew in solidarity with the striking writers in early 2008? Consider these the Fox marketing department’s “launch ‘staches.”
A handful of staffers on Fox marketing’s “special ops” division — which shot behind-the-scenes video on “The Good Guys” — were inspired by Bradley Whitford’s fuzzy lip on the show to grow their own bushy ‘staches. From there, Fox marketing topper Joe Earley threw down the challenge to all the guys in the department.
Several accepted — although Earley himself demurred, blaming the net’s upfront presentation (and claiming he didn’t want to look silly on one of Fox’s most important days of the year).
A few staffers wimped out because their significant others didn’t want them to do it, Earley said, while others decided to shave after last month’s sneak preview of “The Good Guys.”
“The Good Guys” preview stumbled, but the net still has high hopes for the show, which officially bows tonight. Show, which boasts quite an inhouse following at the net, is now also on the fall sked.
Earley decided not to add a stipulation that the show must hit a certain rating before the ‘staches come off. But regardless of how “Good Guys” does, at least some of the participants plan to keep the facial hair for now.
No word on whether CBS might attempt to emulate this when their own Sultan of ‘Stache, Tom Selleck, launches his new show this fall. Selleck’s “Blue Bloods” will air on Friday nights, as will “Good Guys” — setting the stage for a Facial Hair Face-Off.