LONDON — Global production powerhouse Endemol has tapped a new head of format distribution.
She is Ana Langenberg, who will be responsible for ensuring formats created or acquired by Endemol achieve their full potential.
The new format topper will work closely with the outfit’s international companies to maximize the value of formats in each territory.
Additionally Langenberg will lead format distribution in territories where Endemol has no presence.
She joined Endemol’s U.K. operation in 1998 and was promoted to senior manager for format distribution in 2001, responsible for selling Endemol’s catalog in Latin America, Portugal, Spain, the U.K. and India.
Langenberg has helped mastermind setting up Endemol affiliates in Brazil, Mexico, Chile and Colombia, working with shows such as “Big Brother,” “Total Wipeout,” “Deal or No Deal” and “Operacion Triunfo.”
She is based at Endemol’s offices in the Netherlands.