Discovery reshapes int’l biz

Western and Eastern Europe divided

LONDON — Discovery Networks Intl. has split its EMEA business into two business divisions: Western Europe and Eastern Europe. The Western Europe operation will cover 16 markets, including the U.K., Germany, Southern Europe, Nordic and Benelux.

Division will be led by executive VP Dee Forbes, who said: “This new business structure supports Discovery’s ambitions to create a global content centric business while aligning markets at similar stages of development.”

Western Europe, which broadcasts more than 17 branded webs, will be run from the present London HQ, with regional offices in Italy, Spain, Benelux, Germany, Norway, Sweden, Finland and Denmark.

The Eastern Europe operation is responsible for 10 brands in 99 markets. In charge is executive VP Kasia Kieli.

This part of the biz will oversee Discovery’s activities in such markets as Poland, Romania, Hungary, Czech Republic, Russia, Middle East and Africa.

It will have corporate centers in Warsaw and London, alongside local offices in Russia, Romania, Hungary and Czech Republic.