Argentina’s Trailer Co. widens focus

Company links with Spain's San Antonio

MADRID — Guido Rud’s Buenos Aires-based The Trailer Co. is teaming with Spanish trailer producer Miguel Angel San Antonio in Madrid to offer marketing tools — principally trailers, posters and artwork — on a worldwide basis.

Creative director for Spanish paybox Digital Plus, San Antonio has made trailers for multiple high-profile Spanish productions, including Sunday night’s foreign-language Academy Award winner, “The Secret in Their Eyes.”

He also produced trailers for Alejandro Amenabar’s “Agora” and “The Others,” Guillermo del Toro’s “Pan’s Labyrinth” and Juan Antonio Bayona’s “The Orphanage.”

San Antonio has won four Promax awards.

The partnership will see Rud handle worldwide sales, marketing and press, playing off his international contacts as CEO of Argentine sales company FilmSharks Intl.

For his part, San Antonio will oversee creative design, production and lab delivery.

The Trailer Co’s Latin American production facility will focus on indie fare, said Trailer Co founder Rud.

“We will offer a one-stop shop for trailers and artwork, everything a film needs for its international launch,” said Rud.

“We can offer a personalized service to clients, which bigger companies can’t give. We come with a large experience in all film types and types of production,” added San Antonio, saying that the partners were willing to work on films “of any size.”

Characterizing his trailer production style, San Antonio said that “trailers are not just about good editing and pace: They’re about capturing and communicating a film’s emotions.”