German kids’ channel Super RTL has acquired Fox’s “Glee,” a surprising coup for the web that wants to boost its primetime standing and reorient toward a wider audience.
A joint venture between Disney and RTL, Super RTL has long focused on daytime fare for kids but has increasingly looked to develop into a broader family channel.
“Glee” will premiere on Super RTL in January.
While the hit musical series has become a TV phenomena in the U.S., where it averages some 10 million viewers per episode, its originality seems to have made it a difficult sell in Germany, at least for the major broadcasters.
RTL had an option to pick up the series until this summer as part of a programming deal with Fox, but it had not been clear if the broadcaster would do so.
For RTL’s smaller sister web, however, it could prove an ideal match.
Super RTL topper Claude Schmit had expressed his desire to put “Glee” on the air as early as April, saying the series would be an ideal fit for the channel.
Super RTL also nabbed BBC’s hit fantasy series “Merlin,” “Wallace and Gromit’s World of Inventions,” “Clone Wars” and “Knight Rider.””Our shareholders RTL and Disney have provided us with a bountiful package of feature films and series,” said Super RTL program director Carsten Goettel, speaking on Thursday at a presentation of the channel’s new lineup in Cologne.
Goettel said the new series, along with newly acquired hit films like “Toy Story 2” and “Camp Rock 2,” would boost the channel’s primetime.