The newly launched Entertainment Mediation Institute, an effort to launch industry conflicts without protracted litigation, has added a famous name to its list of mediators: Jerry West.

The former basketball star, Lakers coach and general manager will be a member of the org’s advisory board as well as its panel of senior mediators. He joins the org’s chairman, James S. Mulholland, along with more than a dozen other mediators including California Assemblyman Charles Calderon; attorney Irwin Russell; former Warner Bros. general counsel John Schulman; and Franklin Johnson, vice president of the Intl. Tennis Federation and board member of the U.S. Tennis Assn.

The intent of the institute is to offer a way for disputes to be resolved outside the courtroom on a confidential basis, sparing the parties from legal fees and public exposure, with a focus on conflicts in the entertainment and sports worlds. It differs from arbitration, where the parties are bound by the decision of an arbitrator. In mediation, a decision is reached only by mutual agreement between the parties.