France’s advertising slump appears to have bottomed out, with revenue and volume both rising in the closing months of 2009.
Figures from media monitor Yacast France show revenue up 6.2% in 2009 compared with 2008, totaling Euros 14,649 million ($21 billion). The gap widened through the year, with the final quarter up 14.6% on the close of 2008.
Ad volume rose 4% through the year, with 6 million ads appearing on TV and radio, and in print media and cinemas.
However, there are fewer advertisers in the market, with 13,151 using at least one of these traditional media during the year, down 7.1% on 2008.
Private sector TV revenue was up 11.3% in 2009 to $9.5 billion. Gains can be seen in analog, satellite, cable and digital terrestrial TV.
Figures exclude pubcaster France Televisions, where changes to rules regarding ad programming make comparison impossible. However, ad volume across the whole TV sector was up 3.3%.
Radio ad revenue was up 9.8% to $4.7 billion. Cinema advertising was up 8.1% to $308 million.
Only Gaul’s written press remains in the doldrums, with revenue down 2.8% compared with 2008 at $6.6 billion and volume down 13.2%.