You will be redirected back to your article in seconds

Former ICM exec preps Makeup & Go

Lori Sale opens shop in Brentwood

Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event.

“Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the idea go.

Eighteen months later, Sale’s brainstorm has become a reality. The former head of branded entertainment at ICM and artist marketing at Paradigm opened the doors last week of Makeup & Go in Brentwood. The salon offers professional makeup services without the pressure to buy products because the shop does not sell cosmetics. There is also a hair blow-out room, dubbed Bubble Blow Dry.

Sale, who also worked in integrated marketing for the Weinstein Co. and Miramax, is eager to follow her entrepreneurial instinct, as well as her heart. Makeup & Go offers free makeovers for women who are battling cancer.

“I strongly believe we need to be there for women going through a difficult time,” Sale says.

More Film

  • Benicio Del Toro and Josh Brolin

    Film Review: 'Sicario: Day of the Soldado'

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

  • Universal Launches Direct Distribution in Hong

    Universal Starts Direct Distribution in Hong Kong, Appoints Anita Cheung

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

  • Kobe Bryant Barred From Film Academy

    Oscar Winner Kobe Bryant Barred Entry Into Film Academy

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

  • Producer Jennifer Todd Beats Jason Blum

    Producer Jennifer Todd Beats Out Jason Blum in Academy Governors Runoff Election

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

  • Mel Gibson

    Mel Gibson Loses Bid to Block Release of 'Professor and the Madman'

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

  • Mary J. Blige

    Mary J. Blige to Star in Horror-Thriller 'Body Cam' for Paramount

    Inspiration hit Lori Sale after she forked over $300 to have her makeup done at a department store cosmetics counter just before she headed off to a glitzy event. “Why can’t you go somewhere to get your makeup done as you would your nails and your hair?” she asked herself, and she couldn’t let the […]

More From Our Brands

Access exclusive content