NATPE’s 18th Discop East, the Central and Eastern Europe’s premier TV programming market, closed its doors Friday evening after three days of business at the Sofitel Hotel in Budapest that brought few major sales, but scores of deals that are expected to be finalized at markets in the fall.
“The mood at the market was good. A lot of business was put on the table for Mipcom in October,” said Cecilia Hazai, prexy of Budapest-based distrib Twin Media.
For many of the 365 sellers and 800 buyers, low licensing fees and a lack of buying power were a fixture of the market as much the Hungarian capital’s rainy weather.
Buyers and sellers gave organizers high marks thanks to innovations like DisTube, an on-line screening platform created by German tech company Media Peers that offered 200 programs from 53 distribution companies.
Discop general manager Patrick Jucaud announced that an Asian TV mart — Discop Istanbul — is being organized for March. “We’re targeting the greater Middle East and already the market is almost sold out,” said Jucaud. “All 85 stands are gone.”