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BSkyB brings 3D soccer to U.K. pubs

Fans googly for goggles on Arsenal-Manchester United match

News Corp. paybox BSkyB said it will broadcast Sunday the world’s first live sports event in 3D on its Sky Sports channel, when soccer teams Arsenal and Manchester United face off in the U.K.’s Premier League.

Fans at nine pubs across Britain and Ireland will wear special glasses to get the first taste of live 3D soccer ahead of BSkyB’s dedicated channel launch in April.

Previous 3D trials have been limited to closed-circuit broadcasts in the U.K. and the U.S. — including one on the giant screens at the Dallas Cowboys’ new stadium during a game.

Sky Sports will transmit Sunday’s match via regular satellite decoder boxes to selected pubs in Britain and Ireland.

The U.S. won’t witness live sports in 3D until June, when ESPN broadcasts soccer’s World Cup tournament.

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