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BBCW to launch showcase in China

Mart to host more than 100 buyers

BBC Worldwide is launching a dedicated content market in China.

BBC Showcase China will bow in Beijing on Aug. 25 alongside the Beijing TV Festival.

The mart will host more than 100 buyers from across the Chinese TV industry, including state broadcaster China Central Television, plus regional, local and digital networks.

Worldwide plans to roll out more than 500 hours of fare, including “Life,” “Human Planet,” “Seven Wonders of the Solar System,” “Sherlock,” “Luther” and tyke shows “Wibbly Pig” and “ZingZillas.”

At the event, BBC Worldwide will run a forum focused on digital distribution opportunities.

BBC Worldwide general manager China, Pierre Cheung, said, “This is not just about showcasing our programming to Chinese buyers but also developing new partnerships between Chinese and U.K. producers, whether in co-productions, training opportunities or local production.”

The U.K. version of BBC Showcase is held every February at the south coast resort of Brighton.

BBC Showcase China is the second regional spin-off, following BBC Showcase Latin America, which bowed in 2004 and takes place annually in Rio de Janeiro.