Digital satellite platform Sky Perfectv has announced the launch of live 3D soccer broadcasts — a first for Japanese broadcasting.
On July 24, Sky Perfectv will bow Sky Channel 3D 169, Japan’s first dedicated 3D channel, kicking off with a live broadcast of a match between the Urawa Red Diamonds and Sanfrecce Hiroshima from the professional J League.
The platform plans to offer 18 J League games live in 3D this season. Sky Perfect parent company JSAT has 3.7 million subs.
Sony, which made a $458 million loss in the year to the end of March 2010 and cut 18,000 jobs, promoted 3D via its sponsorship of the monthlong World Cup tournament, which ended Sunday.
“We knew we weren’t going to sell millions of TV sets during the World Cup because we didn’t have the capability,” Sony topper Howard Stringer told London’s Daily Telegraph. “But I think we got the point across pretty well — If you don’t know that Sony does 3D by now you haven’t been paying attention.”