Korean films beat foreign films at the box office in February for the first time since October 2009.
According to the latest report by Korean Film Council, local films grabbed a 57.2% market share with 7.51 million admissions in February. Home-grown fare grossed $ 48.1 million, 53% market share.
Korean hits “Secret Reunion” and “Harmony” held up against the “Avatar” onslaught.
Melodrama “Harmony,” toplining “Lost” star Kim Yoon-jin, opened Jan. 28 and grossed $17 million for distributor CJ Entertainment. But the big winner is helmer Jang Hun’s “Secret Reunion,” starring Song Kang-ho (“Thirst”), which debuted Feb. 4 and took down “Avatar” from the No.1 spot. It’s since cumed $27.5 million for distributor Showbox.
Meanwhile, 20th Century Fox Korea stayed in to top distribution spot for two consecutive months, nabbing a 41% January market share, and 34.2% share in February with such hits as “Percy Jackson & The Olympians: The Lightning Thief” and “Alvin and the Chipmunks: The Squeakquel.”