‘Celebrity’ Nepotism: Full Employment for Baldwins

Alec Baldwin has been a bright spot for NBC will his brilliant performance as a TV (and microwave oven) executive on “30 Rock.” Now NBC is exhibiting a commitment to employ the less-talented members of the acting Baldwin clan on the reality show “I’m a Celebrity … Get Me Out of Here!,” bringing in Daniel Baldwin in Wednesday’s episode to join his brother, Stephen, in the Costa Rican jungle.

Can Billy Baldwin be far behind?

Of course, both Stephen and Daniel have past reality-TV experience — the former in “The Apprentice,” the latter in VH1’s “Celebrity Rehab With Dr. Drew.” Billy was last seen as a regular on the ABC drama “Dirty Sexy Money,” which seems appropriate, since it’s difficult to think of a way for a celebrity to make money that’s any dirtier than this.

Apparently, NBC also stands for No Baldwin Control. On the plus side, the Baldwin invasion does suggest the title for a potential spinoff, tentatively titled, “I’m an NBC Star … Please Get My Relatives Off My Network!” Or maybe “The Brothers McMorons.” We’ll have to see which one clears legal.

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