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I’ll Drink A Toast

The calendar on my wall says today is April 27, 2009. The wall also carries a reprint of my April 27, 1953 column. It was my first for Daily Variety and this is (was) it:

GOOD MORNING:  Here’s the public’s answer to the future of 3-D. Of the hundreds we queried at the Hollywood Paramount, nine out of ten want to see more 3-D’s. With glasses raised high, patrons toasted the presentation. Even the kids said they’d be willing to spend a buck to buy better-fitting, permanent glasses. Teenagers want bigger and better gimmicks. Most adults admit “House of Wax” is the first film they’ve seen in months…3-D and the exploitation dragged them in and they say they’ll be back.

…Although I wrote my last column on September 1, 2005, my career and my heart will always continue to belong to Variety as I occasionally communicate with you via my blog, my archival updates and armyarcherd@gmail.com.    

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