Globo pacts with Azteca on novela

Brazilian, Mexican companies make history

Leading Brazilian web Globo TV has pacted with Mexican No. 2 net TV Azteca for the first time ever to co-produce a Mexican adaptation of Globo telenovela “Mad Love” (Loco Amor) by Gilberto Braga.

Reversioned soap will be shot in Azteca’s Mexico City studio with a local cast. Neither cast nor budget has been set yet.

Globo will weigh in with its creative know-how throughout the pre- production and production process, while Azteca will manage the Spanish-language adaptation.

The original “Mad Love” ran in 1983 and was Braga’s most successful telenovela, although Brazil didn’t start measuring ratings until 1990.

Braga, who wrote hit telenovelas “Dancin’ Days” and “Paraiso Tropical,” will play an active role in the pre-production process, which kicks off during the second half of the year. Target debut date on Azteca is Januarywith the possibility of subsequent broadcasts on Azteca’s international channel and its U.S. web, Azteca America.

Sales arms of both webs will jointly handle “Mad Love’s” distribution on the international market.

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