G4 is about to add poker-playing geeks and attractive women to its male-skewing cable lineup.
Trying to tap into the poker craze, Comcast-owned net will launch “2 Months, $2 Million” in August. Four online players will hunker down in a Las Vegas mansion and, using their own money, try to accumulate a vast amount of cash by competing against anonymous players on the Internet.
“What makes ‘2 Months’ intriguing is the duality of the guys,” said G4 prexy Neal Tiles. “On the surface, each comes across as just your average G4 viewer but, in reality, they’re sharks playing for keeps with big money and living a lifestyle our viewers can only dream of. This what we intend to capture.”
Ten-episode, half-hour series is produced by Park Slope Prods. Paul Reitano and Terrence Sacchi serve as exec producers.
As for “The International Sexy Ladies Show,” which premieres June 7, a handful of comedians — Doug Benson, Steve Byrne, John Caparule, Mitch Fatel, Joy Koy, Sherrod Small, Alex Zane — will offer commentary on outrageous clips from women around the world participating in unusual activities.
Series, which will be produced by Brit shingle Colour TV, will run at 9:30 p.m. Sundays. Ten episodes have been ordered.
Both new shows are part of G4’s plan to ramp up original programming in order to attract the 18-34 male demo. Last week the network announced “Web Soup,” a spinoff of E!’s popular reality roundup “Talk Soup.”
E! is also owned by Comcast.