BAGHDAD — Top German football action will soon be broadcast free-to-air across the Arab world and North Africa under a deal clinched this week by Dubai Sports Channel after an intensive bidding process.
Signing the deal for an undisclosed sum were Dubai Sports Channel; the Sportsman Media Group, which owns the rights; and the Bundesliga, Germany’s premier football league.
It gives the 24-hour free-to-air Dubai Sports, part of Dubai Media Inc. (DMI), exclusive rights to broadcast all German Bundesliga matches across the Middle East and North Africa (MENA) region.
Channel has an estimated reach of 100 million households in 23 Arab and North African countries.
Dubai Sports has already been broadcasting some German league matches for the past few years, as well as spotlighting matches in its “Kick Off” program.
Latest deal gives it rights to every match played in the Bundesliga.
“Although we had received overwhelming offers for broadcast rights from various Arab and Asian networks,” said Jorg Daubitzer, chief operating officer of DFL Sports Enterprises, the marketing arm of the Bundesliga, “our choice was undoubtedly Dubai Sports as the channel has already played a splendid role in providing excellent coverage of Bundesliga games on a weekly basis.”