Al-Jazeera launches preschool channel

Baraem is first pan-Arab station for ages 3 to 6

BAGHDAD — Doha-based Al-Jazeera, known for its often heated coverage of Middle Eastern politics and conflicts, has launched the first pan-Arabic channel for preschool children.

Baraem, which means “buds” in Arabic, began airing on Jan. 16 with a mix of programming that aims to strengthen the cognitive and developmental skills of children age 3 to 6.

Channel follows the launch 3½ years ago of Al-Jazeera Children, aimed at tykes up to 13 years old.

According to Al-Jazeera executive general manager Mahmoud Bouneb, Baraem frees up space on Al-Jazeera Children for programming that will be more appealing for 7-to-13 year olds.

“Baraem comes as a historical development and unprecedented contribution to the television history of the Arab world,” said Bouneb in a statement.

It is designed, he added, to “achieve a conscientious media environment for the Arab youth and child, protecting our young viewers from improper content undermining the established moral, family and social ethics.”

Baraem broadcasts 17 hours a day, free-to-air on the Arabsat, Nilesat and Hotbird satellites. Its content is 15% self-produced and 85% acquired internationally.

The web is owned by the Qatar Foundation for Education, Science and Community Development, created by Sheikha Mozah Bint Nasser al-Masnad, the wife of Qatar’s Emir.

Popular on Variety

More TV

  • Kirsten Dunst'On Becoming a God in

    Kirsten Dunst Talks 'Little Women,' 'Interview With a Vampire' Reboots

    Kirsten Dunst was just 11 years old when she skyrocketed into stardom as Claudia in “Interview with a Vampire,” but now Dunst says her age is the only thing keeping her from reprising the role in a hypothetical reboot. “I mean I’m too old, right?,” she told Variety at the premiere of “On Becoming a God [...]

  • A Planned Parenthood clinic is seen,

    Variety to Forgo Annual Emmy Party for Donation to Planned Parenthood

    Variety has decided to make a donation to Planned Parenthood in lieu of hosting this year’s annual Emmy Awards nominees party in partnership with Women In Film. The decision comes in response to Planned Parenthood’s Aug. 19 announcement that it will drop funding over the current administration’s “unethical” rule blocking the organization from discussing its [...]

  • Rebel Wilson Isn't It Romantic

    TV News Roundup: Rebel Wilson to Host First Australian Amazon Original Series

    In today’s TV news roundup, the NFL and Pluto TV announce the launch of a new channel, and Rebel Wilson is named as the host of the first Amazon original series to come out of Australia.  CASTING Rebel Wilson is set to host and executive produce the Australian Amazon original series “LOL: Last One Laughing,” the [...]

  • Moffatt Family with the Himba tribe

    U.K.’s Channel 4 Takes British Family to Africa in New Reality Show

    U.K. broadcaster Channel 4 has greenlit new factual entertainment format “The British Tribe Next Door,” which will see a British family spend four weeks with a remote tribe in Namibia. The twist in this format is that, unlike most adventurers, the participants don’t say goodbye to the comforts of their home — instead, they take them with [...]

  • Christian Serratos as Rosita Espinosa - The

    'Walking Dead' Star Christian Serratos in Talks for Selena Series at Netflix

    Christian Serratos is in negotiations to star in the upcoming Netflix series based on the life of Tejano music star Selena Quintanilla, Variety has confirmed with sources. The series was announced back in December and is described as a coming of age story following Selena (Serratos) as her dreams come true and all the heart-wrenching [...]

  • Songs for Screens Powered by Mac

    Songs for Screens: 'American Horror Story' Makes 'Suddenly Last Summer' Sizzle Again

    FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘AHS 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an [...]

More From Our Brands

Access exclusive content