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“30 Rock”: Comedy Central may never be the same

30rockdonaghy Comedy Central execs are giddy at having nabbed the rerun rights to "30 Rock" starting in the fall of 2011.

How giddy? In a tribute to the Emmy-winning awesomeness of Alec Baldwin in his role as Jack Donaghy, Comedy Central program scout David Bernath has made a slight tweak to his title.* Why be a mere senior veep of programming when you can be senior veep of program strategy and microwave programming?

At this rate, David, you could be headed to the chairman's job at Viacom. Or back to the MTV Networks mail room. Only time (and the performance of those "30 Rock" reruns) will tell.

*At least for the purposes of the press release announcing the "30 Rock" deal.

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