NBC is looking to extend its “Loser” streak, picking up a new skein starring “The Biggest Loser” trainer Jillian Michaels.
“Losing It With Jillian” will follow the host as she moves in with families to help change their diet and exercise habits. Reveille and Empowered Media are producing. NBC has ordered eight segs of the series.
“I hear all the time from people about ‘Oh, it’d be so easy to do if I was on the ranch, if I had a personal gym,’ ” Michaels said of “The Biggest Loser’s” weight-loss success stories. “I got sick of hearing it. So we’re telling people, we’ll come to you and teach you how to be healthy.”
Project won’t just be about weight loss, however, as Michaels — who will indeed bunk inside a different family’s home each week — sets out to coach participants in all aspects of their lives.
Show is the first to come from Empowered Media, the new company set up last year by Michaels and her manager, Giancarlo Chersich.
Michaels is set to exec produce “Losing It,” along with Chersich and “Oprah Winfrey Show” alum Ellen Rakieten, who’s also behind NBC’s upcoming Jerry Seinfeld entry “The Marriage Ref.” Reveille’s Howard T. Owens and Mark Koops are also attached as exec producers.
Also set to star in the show is chef Curtis Stone, who will prepare healthy meals for the “Losing It” participants.
Michaels said production on “Losing It” will get under way in December, and continue until early spring. She plans to juggle her role on the new show with her continued involvement on “Loser.”
The show’s title comes from Michaels’ book about living a healthy lifestyle. Producers are looking for families with kids age 9 and up.
Decision to develop a companion to “The Biggest Loser” comes as the show, now in its eighth season, continues to grow — bucking the trend this season of most veteran reality shows, which have been posting declines.
Reveille has become the go-to shingle for the Peacock’s new generation of self-help series: Company is also behind the net’s upcoming “Breakthrough With Tony Robbins.”