‘V’ loses ratings battle to ‘NCIS’

CBS franchise edges out ABC's sci-fier

ABC’s “V” came back to Earth in its second outing Tuesday, dropping sharply from its boffo bow but still delivering a solid number.

According to Nielsen nationals that include same-night DVR playback, “V” averaged a 3.8 rating/10 share in adults 18-49 and 10.7 million viewers overall. It placed second in most categories to CBS’ “NCIS” (4.4/12 in 18-49, 20.96m) while winning the 8 o’clock hour in men 18-34 and tying “NCIS” for the lead in men 18-49.

“V” fell off 27% from last week’s surprisingly strong preem perf (5.2/14 in 18-49, 14.30 million viewers overall), which was the best demo delivery for an 8 o’clock drama on any net since the Alphabet’s “Lost” in 2004. Despite the decline, the show’s second-week rating in 18-49 is better than that of any new drama this season except for “NCIS: Los Angeles,” which had the advantage of following its


This is also much better than anything ABC has tried in Tuesday’s leadoff hour lately, rising about 80% above its weak showing on the same night a year ago.

Key for ABC now is holding as much of this audience as possible for the last couple of episodes in its mini four-week run. The show shut down production and changed showrunners, and the remainder of its 13-episode order is scheduled to start shooting in January for a March airdate.

CBS won Tuesday behind “NCIS,” “NCIS: Los Angeles” (3.7/9, 16.23m) and “The Good Wife” (2.8/8, 13.35m), with each show up a tick vs. last week.

NBC’s “Biggest Loser” (3.8/10 in 18-49, 9.65m) was up week to week and year to year, moving to the 18-49 lead from 9 to 10. And “The Jay Leno Show” (1.9/5, 5.81m) placed third at 10, tying with FX’s “Sons of Anarchy” (1.9/5, 3.38m), which led the hour in key male demos.

At ABC, “V” led into an above-average perf for the “Dancing With the Stars” results show (3.5/9, 16.23m), and the 10 p.m. spec “In the Spotlight With Robin Roberts” (2.3/6, 9.34m) was an improvement over recent weeks of drama “The Forgotten.”

Fox ran fourth with “So You Think You Can Dance” (2.3/6 in 18-49, 5.76m).

And CW’s “90210” (1.2/3, 2.06m) matched some season highs in demos while “Melrose Place” (0.7/2, 1.28m) continues to struggle. Next week, Heather Locklear returns to “Melrose.”

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