Trump, Omarosa reunite for ‘Merger’

Mogul, 'Apprentice' villain team for new reality show

Donald Trump is reuniting with his most infamous “The Apprentice” villain to produce a new reality show for TV One.

Omarosa’s Ultimate Merger” will star the now mono-named Omarosa (nee Maingault-Stallworth) as she attempts to choose a mate from a stable of 12 bachelors.

Juma Entertainment is producing the show, along with Trump Prods., for TV One, the Comcast network geared toward African-American audiences. Cabler has picked up eight episodes.

“Omarosa was a great personality on ‘The Apprentice’ that was watched by over 40 million people as it became the No. 1 show on TV,” said the rarely modest Trump. “Omarosa is smart, witty and difficult, but all of those qualities will make for some very interesting entertainment.”

Trump added that he thought TV One would “make a huge impression on the cable landscape with this tremendous new show.”

“Omarosa’s Ultimate Merger” will center on 12 men who compete for the reality star’s affection through a series of challenges, both relationship- and business-driven.

“The challenge was coming up with not just your typical dating show,” said Robert Horowitz, exec producer for Juma. “This is the biggest show TV One has done in the relationship space. The challenge was creating a primetime-style relationship series on a cable budget.”

Despite its smaller size, the budget for the TV One show is comparable to that of similar shows on Bravo or E! Entertainment, he said.

“Omarosa’s Ultimate Merger” is being shot in Las Vegas at the Trump Intl. Hotel and Tower.

Trump will exec produce with Trump Prods. prexy Andy Litinsky, as well as Juma’s Horowitz and Lewis Fenton.

Trump will also appear on camera as he offers up his advice to Omarosa. In typical reality fashion, one suitor will be eliminated each week until she makes her final choice.

Besides returning to “The Celebrity Apprentice,” Omarosa has appeared on several more reality shows, including a revival of “Battle of the Network Stars” that Juma produced for Bravo.

In those shows, Omarosa has played the role of show villain — but Horowitz said the dating show’s producers have taken pains to paint her in a different light.

“We do not want to bill her or portray her as a villain,” he said. “That’s not what this is. You will like Omarosa; you may not want her for your son or brother, but you will easily see where she has a lot of positives in her life. She’s a smart woman, and she knows what she needs to do.”

TV One is currently available in just under 50 million homes.

Popular on Variety

More TV

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • George RR Martin

    George R.R. Martin Says HBO's 'Game of Thrones' Ending Won't Influence Future Novels

    Geroge R.R. Martin is sticking to his original plan when it comes to the future of “Game of Thrones.” In an interview with The Observer, Martin claimed that HBO’s controversial ending for the series would have no affect on the endings of the last two novels. “No, it doesn’t. It doesn’t change anything at all,” [...]

  • Listen: 'Pennyworth' Producer Talks Delving into

    Listen: 'Pennyworth' Executive Producer Talks Delving into Alfred's Backstory

    Bruno Heller may have served as an executive producer on the Batman-inspired series “Gotham” for the past five years, but it’s actually real-life people (not superheroes) that intrigue the producer the most. It’s for that exact reason that Heller’s newest series finds him exploring the origin stories of Batman’s butler Alfred in the Epix drama [...]

  • "Trust Issues" - Dylan and Lizzie

    'Instinct' Canceled After Two Seasons

    CBS has canceled “Instinct” after two seasons. Series creator Michael Rauch announced the cancellation Friday on Twitter, writing, “I’m very sad to relay the news that @instinctcbs won’t be renewed for a 3rd season. We will double up this Sunday and our season/series finale will be Aug 25.” Rauch also thanked series stars Alan Cumming [...]

  • Maisel Day

    My Mostly OK Maisel Day (Column)

    When Amazon announced its first-ever Maisel Day, I was intrigued. For one day, Aug. 15, “The Marvelous Mrs. Maisel” fans and Angelenos (fangelenos?) could hit up various restaurants, theaters and retailers throughout Los Angeles for special deals, all at 1959 prices. Among the gems: $2.50 makeovers, $0.99 pastrami sandwiches and $0.30 for a gallon of [...]

  • Nordisk Film & TV Fond Announces

    Nordisk Film & TV Fond Backs Joachim Trier, Ole Bornedal, Yellow Bird

    Nordisk Film & TV Fond has announced three features, two series and a documentary set to receive $1.4m in financing, as well as distribution, dubbing and cultural initiative support recipients. Doing so, it highlights some of the key titles moving forward in the Nordic region. Already backed by the Danish Film Institute’s largest ever grant [...]

  • TV News Roundup: 'Silicon Valley' Final

    TV News Roundup: 'Silicon Valley's' Final Season Sets October Premiere Date

    In today’s roundup, “Silicon Valley” returns to HBO on Oct. 27 and Quibi greenlights a new cooking competition show “Dismantled.” DATES The fifth season of Netflix‘s “Peaky Blinders” will premiere on the streamer Oct. 4. The newest season will continue to follow one gangster family in the lawless streets of Birmingham, UK during the midst [...]

More From Our Brands

Access exclusive content