×
You will be redirected back to your article in seconds

Henson taps topper for toy unit

Segal to relaunch consumer products division

The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division.

Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post.

Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s consumer products efforts, namely for two of its newest series, the preschooler-targeting “Sid the Science Kid” and upcoming animated “Dinosaur Train,” both on PBS.

Company said its new slate of TV and film properties encouraged it to relaunch the inhouse arm. So did the fact that a longterm consumer products deal with HIT Entertainment, which involves most of its classic brands such as “Fraggle Rock” and “Emmet Otter’s Jug-Band Christmas,” ends in April.

Segal, who reports to Peter Schube, prexy and chief operating officer of the Jim Henson Co., will oversee new shows including “The Skrumps,” an animated series based on the collectible toy line; as well as the company’s “Labyrinth,” “The Dark Crystal” and “Farscape” fantasy brands; and classic properties. Rights to the Muppets are now owned by Disney.

She will manage deals for its movies, which include a feature-length “Fraggle Rock” pic, as well as redo of “Dark Crystal” and “Happytime Murders,” based on its more adult-themed “Puppet Up” stage show.

First products for “Sid” will come out later this year.

As part of Segal’s hire, Brandolution will be renamed Brandolution JHC and become a banner inside the Jim Henson Co. In addition to Henson’s properties, it will work with outside clients.

Before forming Brandolution in 2006, Segal spent eight years at Disney Consumer Products, working on “Winnie the Pooh,” “101 Dalmatians” and “Toy Story,” rising to the post of VP of the U.S. toy business.

She also served as senior VP for “Mommy and Me,” before it was bought by DIC Entertainment.

In 2003, she co-founded Evergreen Concepts, an indie licensing agency which repped Build-A-Bear Workshop, Alvin & the Chipmunks and Little Golden Books, among others. She sold the company to form Brandolution.

More Scene

  • Andy CohenThe Shops and Restaurants at

    Andy Cohen to Receive Vito Russo Award at GLAAD Media Awards

    Mazel, Andy Cohen! Bravo’s late-night talk show host is set to receive the Vito Russo Award at the 30th annual GLAAD Media Awards on May 4 in New York City. Sarah Jessica Parker will present him with the award, which is named in honor of GLAAD founder Vito Russo. The annual award goes to openly [...]

  • Variety TV Summit Europe

    Variety TV Summit Europe Coming to London on June 13

    Variety’s TV Summit Europe will coincide with London Tech Week this year, returning to the city on June 13. The international conference will be held at the Royal Lancaster and is co-produced by global events company Informa’s KNect365 division, the world’s largest business-to-business organizer. The one-day summit will focus on the intersection of content and [...]

  • David Furnish, Bryce Dallas Howard, Taron

    'Rocketman': Paramount Previews Footage of Elton John Biopic

    “Rocketman” is ready for lift off. Paramount Pictures threw a cocktail party Monday night to preview 15 minutes of the upcoming Elton John biopic, set for release on May 31, at the Troubadour in Los Angeles, the legendary rock club where John made his U.S. debut nearly 50 years ago. The footage featured pieces of [...]

  • The CalArts REDCAT Gala 2019 Honoring

    Pixar's Pete Docter Honored at CalArts REDCAT Gala

    Pixar’s Pete Docter reminisced about his days as a student at CalArts on Saturday night at the 2019 CalArts REDCAT Gala, where he received the Distinguished Alumni Award. For the wide-eyed boy from Minnesota, where life was more routine, attending CalArts “was a free-for-all. It was eye-opening in a lot of ways,” he recalled. “But [...]

  • Sasha Pieterse, Eli Brown, Sydney Park

    'Pretty Little Liars' Spinoff Unexpectedly Coincides With College Admissions Scandal

    It was a case of art imitating life at Saturday night’s Hollywood premiere of “The Perfectionists” — Freeform’s “Pretty Little Liars” spinoff about a scandal involving college students striving for excellence by any means necessary. The TV show’s debut was coincidently preceded by a real-life college scandal involving Hollywood celebrities who allegedly didn’t let a [...]

  • Keira Knightley'The Aftermath' film screening, Arrivals,

    Keira Knightley Talks 'Aftermath,' Alexander Skarsgård and Another Itchy Wardrobe

    The reigning queen of period pieces, Keira Knightley, knows a thing or two about historical clothing. “Lining. Lining is always important,” the Oscar-nominated actress playfully advised on Wednesday at the premiere of her post-WWII drama “Aftermath.” “If you get a lot of itchy stuff always put lining in it. I have learned that from having [...]

More From Our Brands

Access exclusive content