You will be redirected back to your article in seconds

Henson taps topper for toy unit

Segal to relaunch consumer products division

The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division.

Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post.

Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s consumer products efforts, namely for two of its newest series, the preschooler-targeting “Sid the Science Kid” and upcoming animated “Dinosaur Train,” both on PBS.

Company said its new slate of TV and film properties encouraged it to relaunch the inhouse arm. So did the fact that a longterm consumer products deal with HIT Entertainment, which involves most of its classic brands such as “Fraggle Rock” and “Emmet Otter’s Jug-Band Christmas,” ends in April.

Segal, who reports to Peter Schube, prexy and chief operating officer of the Jim Henson Co., will oversee new shows including “The Skrumps,” an animated series based on the collectible toy line; as well as the company’s “Labyrinth,” “The Dark Crystal” and “Farscape” fantasy brands; and classic properties. Rights to the Muppets are now owned by Disney.

She will manage deals for its movies, which include a feature-length “Fraggle Rock” pic, as well as redo of “Dark Crystal” and “Happytime Murders,” based on its more adult-themed “Puppet Up” stage show.

First products for “Sid” will come out later this year.

As part of Segal’s hire, Brandolution will be renamed Brandolution JHC and become a banner inside the Jim Henson Co. In addition to Henson’s properties, it will work with outside clients.

Before forming Brandolution in 2006, Segal spent eight years at Disney Consumer Products, working on “Winnie the Pooh,” “101 Dalmatians” and “Toy Story,” rising to the post of VP of the U.S. toy business.

She also served as senior VP for “Mommy and Me,” before it was bought by DIC Entertainment.

In 2003, she co-founded Evergreen Concepts, an indie licensing agency which repped Build-A-Bear Workshop, Alvin & the Chipmunks and Little Golden Books, among others. She sold the company to form Brandolution.

More Scene

  • Diane English (Creator, Writer) and Candice

    Why the New 'Murphy Brown' Includes a Dreamer

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

  • Melissa McCarthyNew York Premiere of 'Can

    Melissa McCarthy Discusses Playing Author Lee Israel in 'Can You Ever Forgive Me?'

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

  • Cheyenne JacksonPoint Foundation Gala, Inside, Los

    'American Horror Story' Star Cheyenne Jackson on Jessica Lange's Return: 'She's the Queen'

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

  • Jack Huston, JJ Feild, Radha Mitchell,

    Matthew Weiner Wants 'The Romanoffs' to 'Give Us Joy' During 'Divisive and Irritating' Times

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

  • BURBANK, CA - OCTOBER 13: Trevor

    Trevor Noah: 'Donald Trump Is a Cancer'

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

  • Regina King, Tiffany Haddish, Emma Gonzalez,

    Midterms, #MeToo and Badass Women: Inside Variety's 10th Power of Women Luncheon

    The Jim Henson Co. has added a key puppeteer to its ranks, tapping Melissa Segal to relaunch the company’s consumer products division. Segal, who founded licensing and product development agency Brandolution, will serve as senior VP, global consumer products, a new post. Brandolution, which Segal founded in 2006, has been handling certain elements of Henson’s […]

More From Our Brands

Access exclusive content