×
You will be redirected back to your article in seconds

Granada America gets ITV rebrand

New name reflects relationship with U.K. shingle

Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios.

Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday.

Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” in the U.S. The new “I’m a Celebrity” — Granada/ITV’s second stab at bringing the show to the States — bows June 1 on NBC.

Paul Buccieri continues as CEO of ITV Studios, having joined the company a year and a half ago.

ITV Studios’ credits include “Kitchen Nightmares,” “Nanny 911,” “Celebrity Fit Club,” “Room Raiders,” “The First 48,” “First Love Second Chance” and “Bought and Sold.”

In Europe, ITV Studios produces more than 3,000 hours of original fare each year. ITV also runs regional production companies in Germany and Australia.

The company formerly known as Granada America first entered the U.S. market in the mid-1990s, adapting dramas such as “Cracker” and “Cold Feet” for domestic auds. It re-entered the U.S. marketplace in its current form in February 2004.

Meanwhile, on the “I’m a Celebrity” front, NBC and ITV Studios announced that MTV alum Damien Fahey (“TRL”) and U.K. presenter Myleene Klass have been tapped as hosts.

Klass herself appeared in the 2006 edition of “I’m a Celebrity” in the U.K. She was also a member of the pop group Hear’Say, which won the U.K. reality competish “Popstars” in 2001.

More TV

  • Netflix Boards Korean Drama Series ‘Memories

    Netflix Adds Korean Drama Series ‘Memories of the Alhambra’

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

  • 'AHS' Finale Recap: 'Apocalypse Then' Brings

    'American Horror Story' Finale Recap: 'Apocalypse Then' Brings Everything Full Circle

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

  • La Casa De Papel

    Grupo Secuoya Announces Plans for Madrid Content City

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

  • Idris Isan Elba

    Idris Elba's Daughter Isan Named 2019 Golden Globe Ambassador

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

  • Brillstein Entertainment Partners Recruits Manager Kailey

    Brillstein Entertainment Partners Recruits Manager Kailey Marsh, Acquires BloodList Franchise

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

  • The Bachelor

    TV News Roundup: 'The Bachelor' Sets Season 23 Premiere Date

    Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios. Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday. Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” […]

More From Our Brands

Access exclusive content