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Granada America gets ITV rebrand

New name reflects relationship with U.K. shingle

Granada America (“Hell’s Kitchen”) has renamed itself ITV Studios.

Rebranding is meant to better reflect the nonscripted shingle’s relationship with its U.K. parent. ITV Global Content managing director Lee Bartlett unveiled the name Wednesday.

Move comes as the shingle prepares to launch a version of international hit “I’m a Celebrity, Get Me Out of Here” in the U.S. The new “I’m a Celebrity” — Granada/ITV’s second stab at bringing the show to the States — bows June 1 on NBC.

Paul Buccieri continues as CEO of ITV Studios, having joined the company a year and a half ago.

ITV Studios’ credits include “Kitchen Nightmares,” “Nanny 911,” “Celebrity Fit Club,” “Room Raiders,” “The First 48,” “First Love Second Chance” and “Bought and Sold.”

In Europe, ITV Studios produces more than 3,000 hours of original fare each year. ITV also runs regional production companies in Germany and Australia.

The company formerly known as Granada America first entered the U.S. market in the mid-1990s, adapting dramas such as “Cracker” and “Cold Feet” for domestic auds. It re-entered the U.S. marketplace in its current form in February 2004.

Meanwhile, on the “I’m a Celebrity” front, NBC and ITV Studios announced that MTV alum Damien Fahey (“TRL”) and U.K. presenter Myleene Klass have been tapped as hosts.

Klass herself appeared in the 2006 edition of “I’m a Celebrity” in the U.K. She was also a member of the pop group Hear’Say, which won the U.K. reality competish “Popstars” in 2001.

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