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Comcast, Dish see Red

Duo sign up for NFL Network channel

Comcast Corp. and Dish Network have signed up for the NFL Network’s RedZone Channel.

New channel, which launches Sept. 13, switches to any game where one of the teams is inside the opponent’s 20-yard line, known in football parlance as the “red zone” and where most of the scoring takes place.

Comcast deal had been in the works for a while but wasn’t official until Monday.

Dish will charge $5.99 per month for the service. NFL Network is currently negotiating deals with other distributors, telcos and satellite providers. DirecTV has its own red zone coverage that is part of its Sunday Ticket package.

NFL Network’s RedZone will only cover Sunday afternoon games and not the Sunday or Monday night contests.

“NFL RedZone is the most exciting thing to happen to football since high definition,” said Ira Bahr, chief marketing officer for Dish. “There’s no better way to kick off the 2009 NFL season than by changing the way America watches football.”

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