Shine TV exec Robin Ashbrook is relocating across the Pond, joining Reveille as veep of creative affairs.
Ashbrook previously served as creative director for Shine TV in London. He’s also known as the creator and producer of unscripted BBC skeins “Sex With Mum and Dad” and “Honey We’re Killing the Kids.”
At Reveille, Ashbrook will be tasked with creating and developing unscripted formats for the worldwide market. He reports to Reveille managing directors Mark Koops and Howard Owens.
Ashbrook moved from the BBC to Shine in 2006.
Separately, Reveille announced the promotion of Chad Bennett to VP of brand development and production and Kelia Tardiff to manager of creative affairs.
Bennett oversees sponsorship and cross-promotions for Reveille’s unscripted roster, including NBC’s “The Biggest Loser.”