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Senator tries to forget ‘The Informers’

Easton Ellis story averages $654 per location

Senator Distribution apparently wants you to forget about “The Informers.”

The pic posted such low opening weekend estimates — $315,000 at 484 playdates, for a dismal $654 per-location average — that Senator, apparently embarrassed, failed to report the actual numbers the following Monday, nor for the next three days.

Pic seemed to have plenty of star power — Kim Basinger, Mickey Rourke, Winona Ryder and Billy Bob Thornton topline — and cachet — it’s based on a Bret Easton Ellis story — but reviews at Sundance were brutal.

“Every festival needs a designated disaster, a much-anticipated flick that fails on many levels at once, and ‘Informers,’ which presents early AIDS-era Los Angeles as a featureless landscape of narcissism and debauchery, fills the bill for Sundance,” wrote Salon.

Still, Senator — launched last fall by Marco Weber two years after he started Senator’s U.S. production arm — forged ahead with its inaugural release.

Weber and company are no doubt hoping for better luck with their next pics, “Fireflies in the Garden,” starring Julia Roberts, and “Brooklyn’s Finest,” starring Don Cheadle and Richard Gere.

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