Tony noms puff up ‘Hair’ sales

Broadway Summary

NEW YORK — “Hair” seems to have gotten the biggest spritz from the Tony noms, with the revival seeing sales jump in Week 51 by 15% to land in the No. 6 spot in the top 10.

As the first full seven-day frame following the nominations announcement May 5, it was the first when any initial spate of sales might begin noticeably to snowball. “Hair” ($934,230), tapped for eight noms, went up a hefty $120,000 in receipts, as sales momentum from strong reviews earlier this spring, plus the benefit of recent awards attention, began to kick in.

Although that bump for “Hair” was by far the largest of the sesh, Broadway overall was up across the board, with cume climbing by about $1 million to $19.5 million for 34 shows.

The 20 musicals grossed $14,702,527 for 75.2% of the Broadway total, with an attendance of 186,006 at 88.7% capacity and average paid admission of $79.04.

The 14 plays grossed $4,838,507 for 24.8% of the Broadway total, with an attendance of 74,680 at 58.6% capacity and average paid admission of $64.79.

Average paid admission was $74.96 for all shows.

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