Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame.
A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy Elliot” ($1,425,426) and “Hair” ($1,094,747).
Perhaps the most notable of the SRO productions, however, were the plays, including “God of Carnage” ($969,291), creeping ever closer to that $1 million mark — an astonishing feat for a nonmusical. “Waiting for Godot” ($561,246), the especially popular revival from Roundabout Theater Company, also played to full houses.
“Shrek the Musical” ($958,551) and “The Little Mermaid” ($850,409) stood out with gains of around $80,000 each, although the biggest bump in terms of percentage came at the soon-to-shutter “August: Osage County” ($282,158), up 25% in its second-to-last week on the boards.
Play revival “The Norman Conquests” ($333,150) logged its highest weekly tally yet, while tuners “Rock of Ages” ($619,621) and “Next to Normal” ($450,901) also continued to benefit from the profile boost of Tony exposure.
Only a few shows were shut out of the B.O. benefits, with “9 to 5” ($800,067) and “Mary Stuart” ($320,278) slipping by a bit more than $22,000 each.
Despite the general upward trend, Broadway’s overall total slid thanks to the recent closings of productions including “Exit the King” and “Guys and Dolls.” Cume dropped $1.3 million to $20.8 million for 28 shows on the boards.