New reporting system inflates grosses

Numbers-crunching brightens Broadway outlook

One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching.

A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters.

In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — i.e., numbers that subtract credit card fees, pension fund deductions and group sales commissions from the tallies.

As of the 2009-10 season, reported sales are “gross gross,” or figures that do not adjust for such fees and deductions. Because of the change, tallies for some top-selling shows can regularly inflate significantly.

“I think the gross gross will definitely hit $1 billion this season,” says Broadway League exec director Charlotte St. Martin. “But it’s a probability that we may even make it with net gross.”

More Legit

  • The Lehman Trilogy review

    London Theater Review: 'The Lehman Trilogy,' Directed by Sam Mendes

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

  • elizabeth perkins First Time in Variety

    Elizabeth Perkins on Her Early Film, Stage Roles

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

  • 'Mary Page Marlowe' Review: Tatiana Maslany

    Off Broadway Review: 'Mary Page Marlowe'

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

  • Bruce Springsteen on Broadway

    Bruce Springsteen Plays First-Ever Encore at Broadway Show (Watch)

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

  • Orphan Black

    Listen: Tatiana Maslany Would Do an 'Orphan Black' Reunion on One Condition

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

  • Dusty review

    U.K. Theater Review: 'Dusty'

    One key factor that could boost Broadway past the billion-dollar mark is a simple matter of numbers-crunching. A new sales reporting system was instituted this season by the Broadway League, the trade association of legit producers and presenters. In the past, receipts have been reported by theater management, indicating a show’s weekly “net gross” — […]

More From Our Brands

Access exclusive content