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July 4th holiday burns Broadway B.O.

'Norman Conquests' bucks downward trend

NEW YORK — As usual, the fireworks and barbecues of the Fourth of July holiday overshadowed such indoor pursuits as theatergoing, with Broadway B.O. dropping almost across the board.

The only production to buck the downward trend was “The Norman Conquests,” up slightly to $320,397.

Total sales slid $2.7 million to $18.8 million for 24 shows on the boards, with the dip compounded by the absence of recently shuttered productions including “August: Osage County.”

The big-name hits still attracted auds, with five shows posting sales above the $1 million mark. Even a 9% dip of more than $125,000 proved relatively insignificant at “West Side Story” ($1,253,984) — although a drop of about the same amount at “Hair” ($999,471) caused the show to fall just short of that million-dollar line.

Despite the anticipated slip in B.O., the Main Stem’s cumulative attendance remained fairly robust at 221,717, or 89% of overall capacity. That’s about on par with the same frame last year.

The 18 musicals grossed $15,922,769 for 84.9% of the Broadway total, with an attendance of 182,278 at 84.9% capacity and average paid admission of $87.83.

The SIX plays grossed $2,834,347 for 15.1% of the Broadway total, with an attendance of 39,439 at 81.1% capacity and average paid admission of $71.87.

Average paid admission was $84.60 for all shows.

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