Broadway continues late-spring leak

Broadway Grosses

NEW YORK — Broadway box office continued to its late-spring slippage, with most productions posting losses compared to the prior frame.

Total sales slid about $1.1 million to $18.1 million for 35 shows on the boards.

Some shows did buck the downward trend, including “9 to 5” ($666,905), which managed to climb in a week that accommodated a handful of press perfs and an off-sale opening night.

Also rising were “Rock of Ages” ($397,965), “Mary Stuart” ($296,447), “Next to Normal” ($225,683),” “Desire Under the Elms” ($203,745, also in its opening week) and “The Norman Conquests” ($184,806). None of those tallies rep spectacular numbers, of course, but the increases suggest that such shows could continue to gain momentum, particularly with a round of Tony noms to goose biz.

Several top 10 shows held strong, with five productions surpassing $1 million each. The spring’s straight play hit, “God of Carnage” ($777,956), climbed its way into the ninth spot on the chart.

Most productions, on the other hand, saw sales decrease, with “Shrek the Musical” ($558,604), “Guys and “Dolls” ($423,601), “Exit the King” ($396,464) and “Joe Turner’s Come and Gone” ($184,955) among those diminishing by a hefty percentage.

With so many shows on the boards — particularly straight plays — the productions that find themselves on the lower end of the sale spectrum have a particularly hard time drawing crowds, as evidenced by “August: Osage County” ($180,426), “Irena’s Vow” ($154,507), and “Reasons to Be Pretty” ($107,404), all among the nine offerings coming in under the $200,000 mark.

The 20 musicals grossed $13,875,721 for 76.7% of the Broadway total, with an attendance of 181,383 at 86.5% capacity and average paid admission of $76.50.

The 14 plays grossed $4,225,516 for 23.3% of the Broadway total, with an attendance of 67,235 at 55% capacity and average paid admission of $62.85.

Average paid admission was $72.81 for all shows.

— Gordon Cox and Sam Thielman

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