Going to the movies — let alone pirating them — just got a lot more hazardous, at least within the clever story concept of “Coming Soon.” First directorial feature by Sopon Sukdapisit, co-scenarist of Thai horror megahits “The Shutter” and “Alone,” revolves around a film-within-a-film whose villainess reaches off the screen to terrorize viewers. Effectively creepy piece is essentially a tricked-up slasher-cum-ghost tale, but decent chills and an offbeat hook make for solid genre fare. Remake potential is ripe.
Shy projectionist Shane (Chantavit Dhanasevi) has kicked a drug problem, though ex-girlfriend and multiplex co-worker Som (pop star Vorakan Rojchanawat) still doesn’t trust him enough to reconcile. Sticking to the straight-and-narrow, he’s nonetheless muscled into letting a print of as-yet-unopened new horror film “Vengeful Spirit” be copied for pirate DVD. But watching “Spirit” in any form proves dangerous, since the child-snatching, witch who inspired it exacts revenge upon those who watch the screen re-enactment of her death at the hands of vigilantes. Shane and Som investigate the mystery while theater employees and others are picked off. Neat premise’s possibilities aren’t fully explored, but this well-crafted item delivers the basic goods.