“London is the hub of the world for the unveiling of ‘Avatar,'” said James Cameron, standing on the blue carpet in Leicester Square at the pic’s world preem Thursday.
The helmer urged the audience to look beyond the hype.
“There is a beating heart to this movie, and I dare you not to cry,” he said.
Cameron was joined at the event by the pic’s stars, including Sam Worthington, Sigourney Weaver and Michelle Rodriguez, as well as producer Jon Landau.
“I hope they don’t make any money from this movie or we’ll have to make a sequel,” joked Cameron, when asked about the painstaking work he put into producing the pic.
“It’s been a 4½-year journey, and sometimes it felt as if it would never end,” the director said.
Just before audience members were advised to don their 3D glasses, Cameron said, “There’s been a lot of buzz around this movie, so I’d like to say, ‘Just watch it.'”