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Weinstein adds new dimension to label

'The Road' set for wide release on Nov. 25

VENICE — Dimension Films has confirmed a Nov. 25 wide release for Cormac McCarthy adaptation “The Road,” which premiered at the Venice Film Fest.

At the pic’s Venice premiere, Bob Weinstein discussed the company’s approach and upcoming projects.

While “The Road” represents a new, artier direction for genre label Dimension Films, company is staying true to its core audience with a new version of Stephen King’s “Children of the Corn” and the third part of its revamped “Halloween” franchise in 3-D.

Weinstein is planning a multi-layered marketing operation for “The Road,” targeted at both fans of McCarthy’s book — which won a Pulitzer Prize in 2007 — and auds fascinated by the more ghoulish aspects of the tale such as the hordes of cannibal killers roaming the barren landscape. Pic will go out in 1,200 to 1,500 locations.

Starring Viggo Mortensen and newcomer Kodi Smit-McPhee, pic is directed by John Hillcoat.

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“I can work with my brother Harvey on the artistic side of the film, which has the potential for awards,” Bob Weinstein told Daily Variety. “There are also people out there who may not have read the book but would love the aspects that deal with the basic survival story and are like an action thriller.”

But the company isn’t about to give up on the genre pics that have brought it such success over the years.

Weinstein has tapped Ehren Kruger (“Transformers: Revenge of the Fallen”) to adapt King short story “Children of the Corn,” which tells the story of a boy preacher who persuades the children in a Nebraska town to kill all the adults. “Corn” was made into a feature in 1984 by New World Pictures.

“We felt the New World film was a missed opportunity,” Weinstein said. “If you read the short story, it’s got such a strong feeling to it and there’s this religious overtone to it as well. We are bringing something new to the story.”

Weinstein is also in negotiations with editor Patrick Lussier (“My Bloody Valentine”) to write and direct a third “Halloween” franchise in 3-D. Weinstein is hoping to release the pic next summer.

“Our core business is always going to be family films like ‘Spy Kids,’ comedies like ‘Scary Movie’ or horror films,” he added. “I’m not going to start making ‘Shakespeare in Love’ but if something like ‘The Road’ comes along, then I’ll do it.”

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