Serendipity puts $50 million into films

Projects to bring Indian, Western talent together

Indian shingle Serendipity Films is aiming to join the big leagues by putting up $50 million over the next three years to produce international projects bringing Indian and Western talent together.

Launched in 2003 by Ambika Hinduja, a member of one of the richest Indian families in the world, Serendipity is bowing its second feature “Teen Patti,” starring Ben Kingsley and Amitach Bachchan, in the market here. The cultural-fusion project is a core part of the company’s mission statement.

Serendipity self-financed the $7 million pic, about two math geniuses who discover a revolutionary theory.

“We want to bring world-class talent together with the best Indian film talent and create synergy,” said 30-year-old Serendipity topper Ambika Hinduja. “We want to make cinema that will appeal to audiences in both India and around the world. Depending on what the script demands, the sky is the limit.”

Hinduja is developing two international co-productions, one in the U.S. and the other in the U.K., as well as a project with bestselling Indian writer Siddarth Shanghvi.