PR firm ups global reach in film reorg

Rogers & Cowan's Parker transfers to London

Rogers & Cowan is reorganizing its film divisions to better provide clients with international marketing services.

The public relations- marketing agency made the announcement at the Cannes Film Festival.

“Having conducted an in-depth analysis of the current trends in the film business, we organized our excellent resources in Los Angeles, London and New York to offer a global marketing and PR package that would combine our skill sets in a seamless manner to benefit existing and future clients around the world,” Rogers & Cowan CEO Tom Tardio said.

As part of the change, exec VP Nikki Parker will transfer to the London office, where she’ll remain in charge of the Los Angeles and London international film divisions.

Exec veep Elliot Fischoff will head acquisitions and broad-based marketing for film, TV and cable. Senior VP Lesley Bates-Bainbridge will spearhead faith-based and film, while digital and social media is led by VP Jennifer Fader.

Associate VP Dennis Dembia and Meghan Gamber, who has been upped to associate VP, will expand the agency’s domestic practice to complement the international side.

VP Emma McCorkell, who runs the London office, and her team will work more closely with the L.A. office.