Cinema attendance in France hit 15.39 million in May, up 23.4% on the same month last year, for a box office haul (based on the average ticket price) of €91 million ($127 million).
May’s hot tickets were “X-Men Origins: Wolverine” and “Angels and Demons,” with local laffer “Incognito” also playing well.
Year-on-year figures are distorted by the massive success of Dany Boon’s “Welcome to the Sticks,” which drove Gallic moviegoers wild early in 2008. Attendance in March was down nearly a third this year as a consequence but has since picked up.
Audiences for the first five months of 2009 are now only 5.5% down on 2008.
With no comparable blockbuster this year, French films have lost market share, according to estimates from the Centre National de la Cinematographie. Local product accounted for 41.1% of the market in the year to May vs. 57.8% in the year-earlier period.
U.S. films increased their share from 34.8% to 44%, foreign films from 8% to 14.9%.