You will be redirected back to your article in seconds

Tricks of the 3-D trade: ‘Cloudy With a Chance of Meatballs’

Sony animators find tasteful way to draw food

Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing.

As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain.

“All of us have a real good idea when you look at a steak or fruit whether you should eat it or not,” says vfx supervisor Rob Bredow. A “painted-on” shine on food might look fine in 2-D but gross in 3-D stereo.

Bredow feels filmmakers are just realizing how 3-D can be used for storytelling, such as by changing the roundness of the characters.

“When you play (characters) flatter, they don’t look as impressive. When you play them deeper, they look a lot more impressive.”

More Digital

  • Netflix Commissions Fifth Spanish Original Series

    Netflix Orders 5th Original Series from Spain: ‘Hache’

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • Swae Lee, Slim Jimmy, Rae SremmurdFriends

    Universal Music, All Def Media Partner for Series Featuring Rae Sremmurd, Pusha T

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • Unilever Presses Digital Influencers to Drop

    Unilever Presses Digital Influencers to Drop Bots, Fake Followers

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • HoloLens

    Microsoft to Launch Second-Gen Hololens AR Headset in Early 2019 (Report)

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • From 'This Is Us' to Funny

    Digital Short Form Is a Key Growth Area for Content Creators

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • iPhone X

    Cheaper iPhones Expected to Outsell High-End Models for Foreseeable Future (Report)

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

  • UTA

    UTA Buys Marketing Firm Blue Group Entertainment (EXCLUSIVE)

    Animators know to beware the “uncanny valley,” where characters are too realistic to be “cartoony” but not lifelike enough to be appealing. As Sony Imageworks learned on “Cloudy With a Chance of Meatballs,” food also has an uncanny valley — no small problem in a movie where food will fall from the sky like rain. […]

More From Our Brands

Access exclusive content