×
You will be redirected back to your article in seconds

Yahoo’s content chief Jeff Dossett, interview part 4

Dossett
In part four of our five part interview, Yahoo’s audience group senior VP Jeff Dossett, who runs the Santa Monica office, talks about whether having an L.A. office still makes sense, his view on infusing social media into the portal experience, and how Yahoo can compete against Google in search.

For more on Dossett, read the introduction to part one of our interview. Reads part two here and part three here.

Ben Fritz: You mentioned the value of being here in Santa Monica. Obviously this office was started when the Media Group was a more separate entity and was being headed by someone who came from the more traditional media business trying to do something more Hollywood in terms of programming.

Now, you’re heading the audience group that includes the stuff in Santa Monica, and includes some stuff up in Sunnyvale – Is there still much value in being in Santa Monica? If this were all to move to Sunnyvale right now, would it make a big difference?

Jeff Dossett: I think there’s tremendous value being here in Santa Monica. First of all, as I mentioned earlier, this is an incredible market of creativity and innovation in and around consumer content and media experiences. From a partnering perspective, from a talent pool to attract to Yahoo, to our ability to interface and interact face to face, day in and day out, with movie studies for premieres or showings, or even just developing relationships with the key, influential leaders in the media and entertainment business. You asked right at the beginning about the things that sort of attracted me to Yahoo; being in this environment, in this office, close to this industry is a strong attractor.

I do think that if you step back and look at all user behavior online, and you think from a multi-decade perspective – try to think out five, ten, twenty years – one of the most significant trends will be the willingness of users to consume more entertainment in total online, and certainly more content which is traditionally best created in this community and this marketplace. I think there’s a great collaboration to be had as that user behavior changes over time.

BF: Who do you see your competitors as, now? We talked about the media companies, but you’re a portal, and there’s a traditional portal experience in which MSN and AOL are obviously still there competing, and have their own problems, but do you see your competition more broadly than Yahoo’s competition may have been three years ago? Whether it’s social media, whether it’s the old media companies we talked about a little bit before, whether it’s online service companies, who do you think about your main competitors as being?

More Digital

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

  • ATF: Hooq Adds Trio of Original

    ATF: Hooq Adds Trio of Original Series, Partnership With Vice Media

    Asian video-on-demand service, Hooq has unveiled three Indonesian-made original series, and a partnership with online content group Vice. The new shows range from a talk show “TL;DR” that will be co-produced with Vice, to a full-length series, “Check Out The Store Next Door” (“Cek Toko Sebelah the Series”) and a short form series. The partnership [...]

  • ATF: Indian Streamer Eros Now Launches

    ATF: Indian Streamer Eros Now Launches 'Flesh' as Original Series

    Eros Now, the video streaming arm of Indian film production and distribution giant Eros International, has begun production of an original web TV series. Its human trafficking drama “Flesh” will air in early 2019. “Flesh” stars Swara Bhaskar (“Raanjhanaa,” “Veera Di Wedding”) as a belligerent female cop who takes matters into her own hands in [...]

  • Avengers End Game Trailer

    'Avengers: Endgame' Trailer Smashes 24-Hour Video Views Record

    With the Marvel fandom’s anticipation leading up to “Avengers: Endgame,” it’s no surprise that the trailer drop set a new record for most views in its first 24 hours. The “Avengers: Endgame” trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel [...]

  • ESL And Oculus Partner For VR

    ESL And Oculus Partner For VR Charity Challenge Game Show

    Esports company ESL is teaming up with Oculus for the Change the Game VR Charity Challenge (VRCC), it announced on Friday. Two teams of influencers will compete for a $100,000 prize during the event. Each will represent one of two gaming charities — Stack Up or Take This. Stack Up is a nonprofit that works [...]

More From Our Brands

Access exclusive content