You will be redirected back to your article in seconds

Yahoo’s content chief Jeff Dossett, interview part 4

In part four of our five part interview, Yahoo’s audience group senior VP Jeff Dossett, who runs the Santa Monica office, talks about whether having an L.A. office still makes sense, his view on infusing social media into the portal experience, and how Yahoo can compete against Google in search.

For more on Dossett, read the introduction to part one of our interview. Reads part two here and part three here.

Ben Fritz: You mentioned the value of being here in Santa Monica. Obviously this office was started when the Media Group was a more separate entity and was being headed by someone who came from the more traditional media business trying to do something more Hollywood in terms of programming.

Now, you’re heading the audience group that includes the stuff in Santa Monica, and includes some stuff up in Sunnyvale – Is there still much value in being in Santa Monica? If this were all to move to Sunnyvale right now, would it make a big difference?

Jeff Dossett: I think there’s tremendous value being here in Santa Monica. First of all, as I mentioned earlier, this is an incredible market of creativity and innovation in and around consumer content and media experiences. From a partnering perspective, from a talent pool to attract to Yahoo, to our ability to interface and interact face to face, day in and day out, with movie studies for premieres or showings, or even just developing relationships with the key, influential leaders in the media and entertainment business. You asked right at the beginning about the things that sort of attracted me to Yahoo; being in this environment, in this office, close to this industry is a strong attractor.

I do think that if you step back and look at all user behavior online, and you think from a multi-decade perspective – try to think out five, ten, twenty years – one of the most significant trends will be the willingness of users to consume more entertainment in total online, and certainly more content which is traditionally best created in this community and this marketplace. I think there’s a great collaboration to be had as that user behavior changes over time.

BF: Who do you see your competitors as, now? We talked about the media companies, but you’re a portal, and there’s a traditional portal experience in which MSN and AOL are obviously still there competing, and have their own problems, but do you see your competition more broadly than Yahoo’s competition may have been three years ago? Whether it’s social media, whether it’s the old media companies we talked about a little bit before, whether it’s online service companies, who do you think about your main competitors as being?

More Digital

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Star-Wars-The-Clone-Wars

    Netflix Will Lose Disney's 'Star Wars: The Clone Wars,' James Bond Movies in April 2019

    More Disney content is about to roll off Netflix: The 2008 “Star Wars: The Clone Wars” animated movie as well as six seasons of the subsequent “Clone Wars” series are among the titles set to leave the streaming service next month. According to Netflix, the original Lucasfilm movie along with “Star Wars: The Clone Wars” [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

  • Apple Video, TV, News Subscription Service

    Apple Ready to Raise Curtain on Video, TV and News Subscription Service

    The day has nearly arrived for Apple to show the world whether there’s any fire behind the smoke of its streaming service. Apple has kept a tight lid on most of the details of its upcoming service, even keeping its creative partners in the dark about how exactly their work will be distributed. What is [...]

More From Our Brands

Access exclusive content