Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames.
The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment.
In the new post, Arons will oversee brand and product marketing, as well as publicity and consumer research for all of WBIE’s videogames and franchises.
Those include titles based on its slate of tentpoles and family fare, the series of Lego games produced by TT Games, and the upcoming “Batman: Arkham Asylum” that it is distribbing for Eidos, and “The Lord of the Rings: Aragorn’s Quest.”
She will report to Martin Tremblay, prexy of WBIE, once she transitions from EA early next month.
“Russell brings with her an impressive level of brand development and marketing experience, as well as a global perspective,” Tremblay said.
Arons most recently served as head of marketing for EA’s Play division, which handled “The Sims” and “MySims” franchises, as well as “Harry Potter” games and Hasbro-based properties. She had that post since 2007.
Before that, Arons was VP of marketing at online search service InfoSpace, and spent 10 years at Mattel as VP and general manager of the toymaker’s Barbie toy biz, helping expand the dolls into homevid, live shows and online entertainment.