“Avatar’s” aggressive seeding strategy is paying dividends in the race for the top spot on Visible Measures’ Online Film Trailers chart.
James Cameron’s 3-D sci-fi epic grew 32% in views with one week until release. That increase pushes the weekly total to 2.2 million, just over a million more views than the No. 2 trailer — “Alvin and the Chipmunks: The Squeakuel,” which increased a solid 24% to jump up one spot on the chart with two weeks until release.
But the biggest leap came from “Brothers.” Lionsgate drama posted a 216% viewing increase in its post-release week, finishing its run on the chart by shooting from No. 8 to No. 3 with a total of more than 872,000 views. “Armored” also enjoyed a post-release boost with a 76% increase for an end total of 378,000 views and a jump from No. 10 to No. 5.
In a possible ominous sign for Disney’s box office prospects, “The Princess And The Frog” dropped 20% before this weekend’s release, for 700,000 views and holding steady at the No. 4 spot. But if “Brothers” and “Armored” are any indication, “Frog” could leap significantly next week.
“Old Dog,” “The Road” and “Ninja Assassin” exited the chart, which opened things up for a couple of new entries — “Daybreakers” debuts at No. 7 with 286,000 views and four weeks until release; “Invictus” sneaks into the No. 10 top spot with 111,000 views and a release this weekend.
Also of note: “Legion” made its second appearance on the chart with six weeks until release. Sony actioner holds steady at No. 9 with over 236,000 views.
Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.