Steven Soderbergh’s new movie debuts online. Shhh, it’s a secret

GirlfriendExperience The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters.

Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl involved with politicians that is became available to rent at Amazon.com last Thursday, three weeks before it’s in theaters. I only found out about it through a Gizmodo link.

It seems like a pretty big deal that this is the only place you can find the film. Yet there’s just one small link to it very far down Amazon’s video-on-demand section page (and nothing on the main home page). And with the exception of the words “pre-theatrical rental” in the title bar, the film page doesn’t even mention that the movie isn’t out in theaters (it even incorrectly states that the movie was released on Jan. 1).

Combine that with a higher-than-average $9.99 price to rent it for three days (understandable since it’s pre-release, but still higher than most of us are used to paying to rent a film for our computers or, if we have the right device, televisions) and it’s no surprise that the film is only #61 on Amazon’s charts and has exactly zero customer reviews.

It’s hard to understand what distributor Magnolia Films is thinking here. If you’re going to break the rules, piss of a bunch of big theater chains, and try to reshape the way entertainment is distributed, why not make a stink about it? There’s nothing worse than rebelling in a way that people don’t notice, or even care.

More Digital

  • Reed Hastings, Netflix CEO

    Netflix CEO Says U.S. Rollback of Net Neutrality Rules Is No Big Deal

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • Netflix Reed Hastings

    Netflix Falls Short of Q2 Subscriber Expectations Worldwide, Stock Dives

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • NewFronts West - Streamys Brand Awards

    IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • Roku TV Wireless Speakers

    Roku Launches Wireless Speakers for Roku TVs

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • USA Today - Kate Gutman

    A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • Netflix Logo

    Netflix Extends Unreleased Korean Series ‘Kingdom’ for Second Season (EXCLUSIVE)

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits theaters. Yet there’s no apparent promotion going on around “The Girlfriend Experience,” Soderbergh’s tittilating new feature about a high-end call girl […]

More From Our Brands

Access exclusive content