‘New Moon’ trailer trots to finish line

Record run ends with modest 9% viewer growth

“New Moon” fans seemed to spend this week pitching tents outside theaters instead of viewing the Summit pic’s online trailer.

The highly anticipated vampire sequel spent its final pre-release session at No. 1 on Visible Measures’ Top 10 online film trailer chart with an 11-week total of nearly 20 million views. However, this frame saw only a 9% increase in views.

Sony’s “2012” not only survived its opening, but the disaster pic’s online trailer continues to thrive. With Visible Measures now tracking post-release week stats, “2012” is at No. 2 in its 12th week on the chart with a 42% increase in views to finish with just over 13 million views.

The post-release tracking could be an accurate indicator of potential second-weekend box office receipts. If that is the case, then “2012” is in for another wild ride.

One animated Fox film took a small dive this week while another took a gigantic leap. “Avatar” dropped 7% but still remains at No. 3 with 1.2 million views, while “Alvin and the Chipmunks: The Squekquel” jumped a whopping 144% to reach over 856,000 views and push “Ninja Assassin” to fifth place.

Disney’s “Old Dogs” is new as the Robin Williams-John Travolta starrer entered the chart at No. 7 with one week until release.

Also of note: Lionsgate’s “Brothers” moved up from eighth to sixth place; Sony’s “Planet 51” held steady at No. 9; TWC’s “The Road” dropped from No. 7 to No. 8 despite a 25% increase in views while Warners’ “The Blind Side” fell from sixth to tenth with a 5% drop in views.

Click here for the full chart

Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.

Popular on Variety

More Film

  • A White White Day

    Film Movement Brings ‘A White, White Day’ to the U.S. (EXCLUSIVE)

    OSLO  —  New-York based distributor Film Movement has acquired U.S. rights to critically-lauded Icelandic drama “A White, White Day,” today’s opening film at New Nordic Films in Haugesund. In a separate deal, sales agent New Europe Film Sales has closed French-speaking Canada with Funfilm and English-speaking Canada with Game Theory. Hlynur Pálmason’s sophomore pic, “A [...]

  • (from left) Deckard Shaw (Jason Statham)

    Korea Box Office: ‘Hobbs & Shaw’ Topples ‘Exit,’ ‘Roar to Victory’  

    Opening on Wednesday, “Fast & Furious Presents: Hobbs & Shaw” debuted on top of the South Korean box office. Showing on some 1,311 screens nationwide, the UPI release earned $15.1 million from 2.03 million admissions over five days. That included the four-day National Liberation Day weekend. “The Battle: Roar to Victory” remained in second. The [...]

  • Tracy Morgan Netflix stand-up special

    Film News Roundup: Tracy Morgan Joins Eddie Murphy's 'Coming 2 America'

    In today’s film news roundup, Tracy Morgan and Michael Rooker book roles in major movies, and Gravitas buys “Christmas Break-In.” CASTINGS Tracy Morgan has signed on to appear in Eddie Murphy’s “Coming 2 America” sequel as the brother of Lesley Jones’ character. “Hustle & Flow” helmer Craig Brewer is directing the project with Murphy, Kevin [...]

  • Spider-Man Far From Home

    'Spider-Man: Far From Home' Gets Re-Release With New Scene

    Sony Pictures is re-releasing “Spider-Man: Far From Home” with a new action scene. Starting Aug. 29, a new extended cut, featuring four minutes of a never-before-seen action sequence, will be released in theaters in the United States and Canada. The film will also be available in IMAX and large formats in select locations. “Spider-Man: Far [...]

  • Matthew Modine

    Supporters Back Matthew Modine After Clumsy Joke at SAG-AFTRA Meeting

    More than 100 women, including Ellen Barkin and Allison Janney, have voiced support for Matthew Modine’s campaign for SAG-AFTRA presidency, following a joke at a SAG-AFTRA meeting that some decried as misogynist. With voting set to conclude on Aug. 28, the campaigns have featured vitriolic attacks between supporters of Modine, secretary-treasurer Jane Austin and incumbent [...]

  • Lady Gaga

    Variety Earns 14 Folio: Eddie & Ozzie Award Nominations

    Variety has received 14 Folio: Eddie & Ozzie award nominations for its coverage of the entertainment industry over the past year. The awards gala, which will take place at The Hilton Midtown in New York City on Oct. 30, celebrates publications that have demonstrated impressive investigative journalism, in addition to thoughtful digital and print design. [...]

  • WGA Agents Packaging Fight Placeholder

    Writers Guild Withdraws State Suit Against Agencies, Refiles in Federal Court

    The Writers Guild of America has withdrawn its state court suit against WME, CAA, UTA and ICM Partners alleging packaging fees are illegal and re-filed suit in federal court. The WGA also responded to antitrust claims brought against the guild by the three agencies. Those agency suits alleged that the WGA abused its power in [...]

More From Our Brands

Access exclusive content