Online auds added nearly 8 million views this week to the “Twilight Saga: New Moon” trailer in anticipation of the vampire-themed pic’s Nov. 20 release.
The bigger bite represented a 77% increase over last week and allows the Summit Entertainment pic to retain the no. 1 spot on Visible Measures’ top 10 chart of online film trailers.
Another bloodsucker pic had an even bigger percentage jump as Universal’s “The Vampire’s Assistant” leaped from ninth place to fourth place with an 86% increase in views. The trailer received more than 400,000 views this week in advance of its Oct. 23 opening.
However, that pic’s new competition at the box office, Lionsgate Films’ “Saw VI,” saw a 33% rise with a total of more than 1 million views – more than double that of “The Vampire’s Assistant.” The “Saw” sequel stayed on the chart for the full 10-week window, finishing at No. 3.
Two films made their first appearance on the chart this week – 20th Century Fox’s “Alvin and the Chipmunks: The Squekuel” enters at No. 7 and is nine weeks from release while Overture Films’ “The Men Who Stare At Goats” rounds out the list at No. 10 with two weeks until release.
Also of note: Disney’s “A Christmas Carol” is back on the chart after being booted off last week. It is currently No. 9 with 130,000 views.
Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.