×
You will be redirected back to your article in seconds

‘New Moon’ breaks another record

Online trailer draws 32.6 million views prior to pic's bow

Summit Entertainment’s “Twilight: New Moon” broke another record last week in addition to its opening weekend box office: most eyeballs for an online movie trailer.

According to Visible Measures, the “New Moon” internet spot drew 32.6 million views since last Wednesday, up 63% from the previous frame. The heavy traffic for “New Moon” comes as no surprise as the film played well beyond its fangirl demo, posting $142.8 million over three days. This is the 12th week for “New Moon” on the chart.

Two other pics bowing against “New Moon” — Warner Bros.’ “The Blind Side” (+163%) and Sony’s “Planet 51” (+209%) as well as the Nov. 25 openers “Ninja Assassin,” (+69%) and “Old Dogs” (+7%) showed gains in their viewing, pointing toward a larger trend: moviegoers rely on internet trailers to make decisions before heading to the multiplex.

This is also indicative in the fact that web surfers’ interest in trailers for December releases, which have been available for some weeks, has ebbed slightly, i.e. 20th Century Fox’s “Avatar” and “Alvin and the Chipmunks: The Squeakuel” both slipped 11% along with Lionsgate’s Dec. 4 drama “Brothers” which declined 16%.

Nonetheless, “Avatar” and “Alvin” were the second and third most watched movie ads behind “New Moon” with 1.09 million and 758,647 views respectively.

The Weinstein Co.’s highly anticipated musical “Nine,” unspooling in four weeks, cracked the top 10 of the Visible Measures chart, debuting in seventh, with close to 346,000 views; a surge of over one fold from a week ago.

Click here for the full chart

Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.

Popular on Variety

More Film

  • Mickey Mouse waves to members of

    Spider-Man, Spicer and Splashy First-Looks: Everything We're Looking For at D23

    As if Disney hasn’t owned enough weekends this year at the box office, the biennial D23 Expo will light up Anaheim, Calif. over the next three days to celebrate the content monolith. From a new Netflix-competing streaming platform to scores of movie and series reveals — along with a few hot controversies to confront — [...]

  • Angel Has Fallen

    'Angel Has Fallen' to Dominate Modest Box Office With $20 Million Weekend

    Gerard Butler and Morgan Freeman are leading the way at the North American box office with “Angel Has Fallen” on its way to about $20 million, early estimates showed Friday. Should forecasts hold, “Angel Has Fallen” will take in about double the next title, Universal’s second weekend of raunchy comedy “Good Boys” with about $10 [...]

  • Aracne

    Sanfic Standout ‘Aracne’ Filmmakers Discuss the State of Chilean Genre

    A key project at this year’s Santiago Lab, the Santiago Intl. Film Festival industry forum for promising Latin American projects, Florencia Dupont’s “Aracne” is representative of a push from the next generation of Chilean filmmakers into genre cinema and the themes it can explore. “Aracne” turns on Beatriz, a young journalist at a small Santiago [...]

  • Eduardo Machuca

    Chile’s Eduardo Machuca Unveils Machuca Films Slate (EXCLUSIVE)

    SANTIAGO, Chile – Eduardo Machuca, the former film co-ordinator of Chile’s Ministry of Foreign Affairs, has launched his own production company, Machuca Films. “After 25 years at the ministry, I felt I needed to tap my creative side,” said Machuca, who is also tying the knot on Saturday (Aug. 24) with a former Sanfic staffer, [...]

  • Robert Downey Jr. Disney Legends Ceremony,

    Robert Downey Jr. Reveals He Was Busted for Smoking Pot at Disneyland

    Robert Downey Jr. celebrated his Disney Legend status by sharing the endearing tale of how the first time he visited Disneyland, he was arrested. The Iron Man actor was being honored in Anaheim at Disney’s biennial D23 convention. After a brief introduction by Disney chief executive officer Bob Iger, Downey felt he had to come [...]

  • Thandie Newton Reminiscence

    Thandie Newton Reteams With 'Westworld's' Lisa Joy on 'Reminiscence' (EXCLUSIVE)

    Following her Emmy win for her performance on “Westworld,” Thandie Newton is joining the feature directorial debut of the show’s co-creator. Sources tell Variety that Newton is set to join Hugh Jackman and Rebecca Ferguson in Warner Bros.’ “Reminiscence,” directed by “Westworld’s” Lisa Joy. WB acquired the rights to the package after this year’s Berlin [...]

  • Ming-Na Wen poses at the Disney

    Original 'Mulan' Star Ming-Na Wen Weighs in on Remake's Controversy

    Ming-Na Wen, who played the leading voice role in the original 1998 version of “Mulan,” has spoken out about the recent controversy surrounding Disney’s forthcoming live-action remake, which has been co-opted by China’s authoritarian regime to attack Hong Kong protestors. “We are living in a world right now where there’s so much change and confusion [...]

More From Our Brands

Access exclusive content